Home > About > Policies & Guidelines > Privacy Policy

Privacy Policy

Effective Date: November 5, 2025

The Association for Dental Safety (“ADS,” “we,” “us,” or “our”) and its affiliates, including Etherio, its management company (collectively, the “Data Controllers”), are committed to protecting your privacy and the integrity of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you engage with our website, learning management system, products, services, and events. By accessing our services or participating in our events, you agree to the terms described herein.

Introduction

ADS is an organization incorporated in the United States and managed by Etherio, a US-based Association Management Company and event management provider. This Privacy Policy applies to all personal information collected by ADS, Etherio, and their affiliates, including data collected through www.MyADS.org,  myads.mclms.net/en (“Infection Prevention & Safety CE Center”), event registration, and any affiliated programs. European Union General Data Protection Regulation (“GDPR”) restrictions and obligations apply only to EU data subjects and for conferences and events held in the EU.

Information We Collect

We collect various types of personal information to provide and improve our products, services, and events:

• Personal Identification & Contact Details: Name, email address, postal address, telephone number, date of birth, gender.
• Professional Information: Job title, company/organization name, industry.
• Account and Product Details: Information shared during account creation, registration, purchase, access to products, or event participation (such as session attendance, survey responses, and feedback).
• Payment and Transaction Data: Credit card details, billing address, and purchase history.
• Technical Information: IP addresses, referral URLs, browser type, device information, operating system, service usage data.
• Cookies and Tracking Data: We may collect information about your interaction with our website or learning management system using cookies and similar technologies.

How We Use Your Information

We use your personal data for the following purposes:

• Event, Product, and Account Management: To facilitate registration, participation, access to products, and related communications.
• Communication: To send you updates, notifications, and information about events, products, or services you have requested or are eligible for.
• Marketing (with your consent): To send promotional materials about our future events or services, and, where applicable, those of our sponsors and partners.
• Analytics and Improvements: To analyze usage, participation, and feedback in order to enhance our offerings.
• Legal Compliance: To fulfill obligations under applicable laws, regulations, accounting, and taxation requirements.
• Aggregate Reporting: To develop and display new features, aggregate trends, and usage patterns (using data without personal identifiers).

Sharing Your Information

We may share your information as follows:

• With Service Providers and Vendors: Including payment processors and event platform providers, for the purposes of delivering our services.
• With Event Sponsors: If you participate in events, we may share your name, email address, company name, and event participation details with selected sponsors, who may use this data to contact you with relevant information, offers, or services (subject to your consent and applicable laws).
• With Third Parties for Legal, Compliance, or Safety Purposes: As required by law or to protect our rights, property, and safety or those of others. This includes the Dental Assisting National Board, Inc. (DANB), the DALE Foundation, vendors such as BrightKey, and similar trusted parties.
• In Case of Business Transfers: Such as bankruptcy, asset transfers, or organization restructuring.

We do not sell your personal data.

Legal Basis for Processing

We process your data on the following legal bases, as required:

• Consent: Where you have provided consent, such as for marketing or sponsor communications.
• Contractual Necessity: To manage your participation in events, membership, or to deliver purchased products/services.
• Legitimate Interests: To improve our events, services, and maintain relationships with sponsors and members.
• Legal Obligations: To comply with accounting standards, tax, or legal requirements.

Your Rights

Subject to applicable law, you may have the following rights regarding your personal data:

• Access: Request access to your personal data.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data, subject to certain conditions.
• Restriction: Request restriction of processing in certain scenarios.
• Objection: Object to processing, including direct marketing uses.
• Data Portability: Request a copy of your data in a standard, machine-readable format.

To exercise your rights, please contact us at [email protected] or [email protected]. California residents have specific rights under the California Consumer Privacy Act (see “Your California Privacy Rights” below).

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration. Access is limited to those with a legitimate business need. However, no system can guarantee absolute security, so please use caution when providing personal information online.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Data may be retained for a minimum of one year and until consent is withdrawn or the data is no longer required for business, legal, or analytical purposes. Where legally necessary, data may be retained longer.

International Data Transfers

Your personal data may be transferred to and processed in countries outside of the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards consistent with relevant data protection laws are in place.

Cookies and Online Tracking

We and our partners may automatically collect technical information (IP addresses, cookies, device information, etc.) to understand website usage and improve services. You can modify your browser settings to restrict or refuse cookies. We do not track your activity across third-party sites over time, nor permit third parties to do so on our website.

Children’s Privacy

Our website, products, and events are not intended for children under 18. We do not knowingly collect personal data from anyone under 18 and will delete such data if discovered.

Opt-Out

You may opt out of receiving communications or being included in sponsor lists at any time. To change your preferences, visit My Profile, call +1 (410) 571-0003, or email [email protected]. Unsubscribe links are included in all marketing emails.

Links to Third-Party Sites

Our website and services may link to external sites. This Privacy Policy does not apply to third-party websites. We are not responsible for the privacy practices of such sites. Review third-party privacy policies before sharing your information.

Changes to This Privacy Policy

We may update this Privacy Policy as needed. The updated policy will be posted on our website with a revised effective date. Continued use of our services indicates acceptance of the updated Privacy Policy.

Your California Privacy Rights

The California Consumer Privacy Act (“CCPA”) provides California residents with specific rights, including:

• The right to know and access what personal information we collect, use, and disclose.
• The right to request the deletion of your personal information.
• The right to opt out of the sale of personal information (we do not sell your data).
• The right not to be discriminated against for exercising your consumer rights.

To exercise these rights, email [email protected] or use our contact form. Authorized agents may need to verify authority before acting on your behalf.

Contact Us

For questions, requests, or more information regarding this Privacy Policy or your personal data:

Association for Dental Safety (ADS)
One Glenlake Parkway, NE, Suite 1200
Atlanta, GA 30328
Email: [email protected]
Phone: +1 (410) 571-0003

Etherio
One Glenlake Parkway, NE, Suite 1200
Atlanta, GA 30328
Email: [email protected]